How to ask new customers for a Google review the easy way

Choose a moment after the first visit

Check that the first visit has actually been completed before asking about it. Keep the message connected to the customer's experience, with enough context for them to recognise the work. A request sent before the visit is finished asks the customer to judge something still in progress.

Decide who owns the request process. Make sure the customer contact details are current, and use a consistent approach for new customers. Keep the wording straightforward, so the person reading it understands why you are asking.

Write a short and open request

Thank the customer for choosing your service business and invite them to describe their experience. Use a direct link to your Google reviews. Avoid telling them what rating to leave or making the invitation depend on a positive answer to another question.

• Identify the visit the request follows.
• Use a clear link to your Google review page.
• Invite an honest account of the experience.
• Offer a private contact route alongside the public option.

Give every customer the same review option

Keep the public review link available even when a customer reports a problem. A private conversation can help you understand what happened, but it should not replace or block the customer's choice to leave a public review.

Read concerns carefully and agree who will respond. Treat the request as an invitation to hear about the work, including details that need attention. Avoid presenting the process as a way to collect only positive comments.

Distinguish a request, a click and a review

Sending an email shows that a request went out. A recorded click shows that someone opened the linked page. Neither fact, on its own, establishes that the customer posted a review. Keep those events separate when checking how the process is being used.

Read the public review page when you want to see published reviews. Avoid assigning a review to a particular request without evidence. Keep any internal report clear about what it can observe, so the next decision is based on a known event.

How JobNest handles this

Available on Growth and up.

When enabled, JobNest sends one email to a new customer the day after their first completed visit, at the configured hour; the default is 10 am. Google review requests are available on Growth and up, and use email only.

Every client gets a one-tap link to your Google reviews, and anyone who had a problem can also tell you privately first, so you can fix it fast.

JobNest records the click on the Google link. That is a record of opening the page, rather than confirmation that the customer published a review.